A travel company that encompasses various types of tourism in the Kingdom, based in the city of Al-Ula. It focuses on organizing trips within the Kingdom of Saudi Arabia, using Vision 2030 as a foundation for its noble goals of raising the national income by creating job opportunities through reviving the cultural and civilizational heritage that the region boasts in its rich history, particularly the archaeological sites of the northern region's civilization. It is distinguished by its diverse programs targeting multiple categories of tourists, based on studying the needs of tourists and the unique features of the area.